Discover the latest in floristry
Naturalness and environmental friendliness as a basis - florist's advice.
In 2025, one of the key trends in floristry was a return to nature - a minimum of plastic, a maximum of natural materials. For example:
- The use of untreated branches, herbs, moss, bark in compositions
- Dried flowers are now not just decorative, but real elements that are combined with live flowers
- Packaging and ribbons - made of kraft paper, fabrics, jute, cotton instead of glossy plastic
Why this is important:
- Buyers increasingly value "greenness" and responsibility
- Naturalness creates a more lively, "real" aesthetic
- This also gives your customers the opportunity to be in trend - and you, as a florist-entrepreneur, can use this as a competitive advantage
Asymmetry, textures and individuality
Trends show that compositions are becoming less symmetrical, more "lively", more attention - to textures, contrasts and shape.
- Shapes: cascading, “loose”, with a natural effect.
- Textures: a combination of soft and hard elements (for example, fluffy grass + branches)
- Monocompositions (“tone on tone”) from one type of flower or in a limited palette
Practical advice:
- Try creating a bouquet of 2–3 types of flowers, but with different textures
- Add one element of surprise — for example, dry grass or a branch that goes beyond the classic outline
- Offer customers “individual mood” options — story bouquets, where shape and texture emphasize the character or event
Current colors and palettes
The color scheme in floristry in 2025 is a combination of natural, soothing earth tones and unexpected accents.
- Popular colors: terracotta, caramel, olive green, soft pink, lavender.
- Accents: deep burgundy, dark blue, contrasting shades in the composition.
How to use in business:
- Update your bouquet catalog by adding the category "trend colors 2025"
- When decorating a store/window display, connect these colors - it will attract attention
- Offer customers the option of "trend color selection", where the customer chooses the mood, and you select the shades accordingly
Floristry for the interior and experience
Not only gifts - compositions are increasingly about the decor of the space and the experience.
- Home/office arrangements: compact vases, accent arrangements
- Flowers as part of the room design, coordinated with the interior
- Focus on the client who wants “not just a bouquet”, but an atmosphere
Your opportunities:
- Launch a separate line “interior floristry” for B2B (offices, cafes) and B2C (home design)
- Offer consultation: “What flowers / arrangement will suit your interior style?”
- Use color + texture + environmental trends as a “designer arrangement” package
History and meaning – a bouquet as a story
Today, an arrangement is not just a set of beautiful flowers, but a way to convey feelings, history, character.
- Personalization: the client wants the bouquet to “speak” — about him, about the recipient, about the event
- Narrative bouquet: floristry as an art, where the composition has an introduction, climax, and resolution
How to implement:
- Ask the client about the emotion/story he wants to convey — create a bouquet based on this
- Packaging + card + QR code with a short description of the composition as part of the concept
- Position yourself not just as a “flower supplier,” but as a “creator of floral stories”
The world of floristry in 2025 is a combination of nature and style, meaning and form. If you, as a florist or flower business, want to remain relevant, consider:
- Focus on naturalness, environmental friendliness, and materials.
- Emphasis on form, texture, asymmetry — more freedom in design.
- A color palette that suits modern design.
- Focus not only on the gift, but on the interior, the atmosphere, the experience.
- Story, personalization and emotion as part of the composition.